"Opted In" E-mail permission based advertising, newsletters and communication.

Creating effective e-mail campaigns - This page contains information on how to build an effective e-mail marketing campaign. Mail, e-mail, information etc. is vital for commerce and communication. Your clients do want mail from you to serve their purpose. Constructing a marketing campaign, that will communicate to your clients, ideas and products that they are interested in will bring the most success. Overuse and bombardment of junk mail and e-mail will turn off a customer and most times is illegal. Be constructive, creative and thoughtful with all e-mail marketing. 

Definitions and formats

E-mail defined- Electronically sent and received mail messages. Our software has tools to broadcast and send graphic e-mail.

"Opted in" e-mail list defined - Opted in is when clients ask to have their e mail address listed with your company for solicitation purposes. They have given you, their "permission" to be included on your e mailing list. The recipient has given affirmative consent to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient's own initiative. These opted in clients, are the customers that EZ-Zone can assist you in marketing to. 

"Spam" defined - Unsolicited Email from promoters/organizations who obtained your address from means other than you giving them permission to use it. Sending mail to people who have not given permission is called "spam". Spam is very offensive to many people. There are rules regarding spam that are strictly enforced. They can report your activity to the web servers and have your site taken down. Spam can be a criminal offence. Our programs are not to be used for spam. New laws have been enacted that make spammers receive fines and or jail time. 

Unsubscribe defined - When sending e-mail to one of your clients, there make come a time when they no longer wish to receive any mail from you. EZ-Zone products have a tool to remove them from either mail / e-mail or both lists. They will no longer be included with any outgoing bulk mailing. Adding the following link (unsubscribe code) to your message gives the ability to the recipient to "Unsubscribe".

mailto:johndoe@johndoe.com?subject=unsubscribe

You are solely responsible for the e mail messages you send. In many instances sending unsolicited email "Spam" is in violation of the law, and you will be solely accountable and liable for damages and violations. Our e mail products are not to be used to send unsolicited email, distribute illegal information, or to send information that would be deemed false or misleading. It is important to unsubscribe people at their request. Our software has a simple button to click to be able to unsubscribe a client, select the "send no e mail" and or "send no mail" button and they will be unlisted from bulk mailing lists.

INTERNET E-MAIL SENDING RULES

  • Harassment, whether through language, frequency or size of messages, is prohibited. 

  • Users may not send e-mail to any person or entity that does not wish to receive it. If a recipient asks to stop receiving E-mail, the user must stop sending that person or entity any more e-mail. An unsubscribe method is to be included with all e-mail messages.

  • Advertisements are to be clearly labeled, for instance, the following line is to be included in your text. "This is an advertisement." 

  • Users are EXPLICITLY PROHIBITED from sending unsolicited "bulk" messages "junk mail" or "spam"). This includes bulk-mailing of commercial advertising, informational and political announcements. Such material may only be sent to those who have explicitly requested it. 

  • Users may not forward or otherwise propagate chain letters. Users may not forward personal information or e-mail addresses to third parties without the consent of the person.

  • Malicious e-mail, including "mail bombing", is prohibited. 

  • Falsification of user information provided to COMPANY, its agents, or to other users of the service, in connection with use of a COMPANY service is prohibited.

  • Users may not send unsolicited e-mailings, if such unsolicited e-mailings could reasonably be expected to provoke complaints.

  • To engage in any of the foregoing activities using the service of another provider, but channeling such activities through a COMPANY account, a.k.a. re-mailing, or otherwise through a COMPANY service or using a COMPANY account as a mail-drop for responses or otherwise using the services of another provider for the purpose of facilitating the foregoing activities if such use of another party's service could reasonably be expected to adversely affect a COMPANY service.

Disclaimer

EZ-Zone software Ltd. advocates the use of "opted-in" permission based e-mail lists, whereby recipients have given affirmative consent to receive messages. EZ-Zone software Ltd. in no way promotes or advocates the use of our products to send unsolicited "junk" e-mail or spam. EZ-Zone software Ltd. promotes responsible mailings to valid opted-in recipients only. Sending e-mail to valid opted-in recipients can help build business and make happy customers.

This document is not legal advise. 

There may laws in your state or country that may affect your ability to send e-mail. This information is by no means complete. You should contact your respective legal departments for more information. 

No Warranties

To the maximum extent permitted by applicable law, EZ-ZONE Software Ltd. and its suppliers disclaim any of their warranties, either expressed or implied, including, but not limited to, implied warranties of merchantability and fitness for a particular purpose, with regard to the software product, and accompanying hardware. 

No liability for consequential damages

To the maximum extent permitted by applicable law, in no event shall EZ-ZONE Software Ltd. or its suppliers be liable for any special, incidental, indirect, or consequential damages whatsoever (including, without limitations) damages for loss of business profits, business interruption, loss of business information, or any other pecuniary loss arising out of the use of or inability to use our software product, even if EZ-ZONE Software ltd. has been advised of the possibility of such damages.

See for more information:  e-mail serving software  Learn about CRM