Optizone Enterprise - Brochure
Direct mail marketing, save on mailing costs - Newsletter 102
Mail merges are direct mail letter designers generated by user defined parameters in Mailing Lists. You can pick several categories under mail list in the menu bar. Pick the category of the target market that best suits the product or services that you want to promote. 

Mail merges automatically generate the letterhead, date and opening salutation with address for use in stuffing window envelopes. Select the letter from the combo box or edit the information you want in the letter with the closing salutation. 

You may use the view button to check your format before you print. To create new letters select Letter Library on the menu bar and add as many letters as you would like. Give the letter an individual name for future reference.

On the mail master list, you have the option of using Avery 8160 labels, which come in three rows of ten on a 8 1/2 x 11 sheet. Use these labels for high volume sending of brochures etc.

Post & E Mail Marketing

EZ-Zone Software now has the tools to produce both bulk direct mail marketing through the post and bulk e mail marketing "e tools" to do e-mail list serving from your desk top on the internet.

With our programs you can do desk top e-mail list serving. 

Desk top list serving is the ability to send e-mail letters in mass to any and all clients from your permission based database with the click of a button. Pick 20 of your clients or pick 20,000. EZ-Zone Software will handle the job. Simply select your target market, add your letter and our mail tools will do the rest. There is no need to pay an email service provider monthly fees. You buy our software once, and you can send as many emails as you like. No need to pay e-mail servers. Serve e-mail in graphic color for maximum effect. With direct mail and e tools , you can search your database for specific clients and send them letters attenuated to their needs. Direct mail and e tools are integrated with our business management databases. Use one application to deliver all your day to day computing needs.  

How does Direct Mail and E-mail List Serving work?

Direct mail marketing is something everyone talks about, but few people know anything about.  With EZ-ZONE Software, you will become an expert.  Every day we look in our mailbox and e-mail, we have two types of mail.  

  • Junk mail  - Unsolicited mail such as flyers, leaflets, general advertising, junk e-mail (spam) etc., most ends up in the trash and or deleted without ever being read. EZ-Zone Software Ltd. in no way promotes sending unsolicited junk mail or spam.  

  • Letters with our name, E-mail Directed to our interest - Letters with our name written on them are personalized. With e tools you are sending mail to opted in clients who want your information e-mailed to them. "Opted in" clients have given you their permission for e-mail solicitation. Capture your clients reading time with items of their interest. Use your client database efficiently.

Communicating Information about your products and services is the heart of advertising. User defined direct mail and e-mail list serving are two of the most effective forms. User defined marketing is tracking your clients needs and preferences. Send them information they want and you will have a happy customer. 

E-mail list serving is practical cost free!  Find out how easy it is to become an expert. Reach your customers target needs with EZ-Zone Software today.

New E-Marketing tools 

Use the power of the internet to communicate with clients in bulk. Use the description tag to isolate specific clients. Each client is tracked by name, address, email address and description tag.  There will be no need for multiple databases. Use the description tag for target marketing. You can create letters and send post or send them text or graphic color e-mail messages.

The e tools that come with Office Titan are designed to be used strictly for your OWN Opted in client list and to communicate to them on an automated basis. Office Titan  will automatically bulk email your sales letter and html attachments to thousands of your clients per hour even while you sleep at night. The messages can be sent in text or graphic full color.

Letter Library - Create Letters For Marketing

Use the letter library to make as many different letters and save them for later use. Use these letters to write to individuals or for bulk mailings. Once in the library, they can be reused without having to retype or bothering with the frustration of losing letters on your computer. Your letters will be integrated with your client's record. You can track exactly what communications you had with them. It can not be any easier. 

Define Direct Mail 

Use several different user-defined categories to catalog your client's preferences and ship them mail specific to their interest. Create letters to stuff window envelopes or create mailing labels to send brochures. Your clients will enjoy receiving information that is of their interest.   

Telemarketing 

The same tools that create mail lists will also create telemarketing lists. EZ-Zone Software can make a specialized list of clients from your database that fit the requirements of your product or service offering. Don't waste time contacting clients that do not fit the target market that you define.

Appointment Recall 

Use appointment recall for regular customers; don't give them the opportunity to shop elsewhere. Recall your appointments by e-mail or direct mail, connecting with your valued clients is job one.